Director of Strategy and Innovation, Adconian Media Group, Adconion Media Group
Sam specialises in the development, production and distribution of premium content for brands. Far beyond branded content, Sam works across platforms, devices, timeframes and technologies, allowing Adconion's creative skills to tell stories in a rich variety of media, to create compelling and cohesive experiences for audiences in a new and more engaging way.
Sam believes that marketers need to rethink their approach to advertising & marketing with a new focus on creating magnetic content that will naturally attract consumers, rather than relying solely on the interruption model which consumers are responding to less and less. Think push vs pull. Think gamification.
Sam's specialties are in Digital Creative, Video Web Show Production, Mobile Apps, Experiential, Sponsorship & Talent negotiation, Social Strategies and Cross Platform strategies that incorporate gamification.
